While I continue to be “on strike” due to the low-life parasitic copycat bloggers who continue to not properly cite original research by others, here’s a small taste of what I’ve been finding in my exhaustive research (I have found many others, that I’ve not shared).
According to a new SEC filing, the company Doc.com Inc. has revealed an ongoing lease for the doc.com domain name. According to Note 12 on page F-19:
On January 15, 2025, the CEO and President of the Company entered into a Domain Name Purchase and Sale Agreement for the acquisition of the domain name Doc.com. As of June 30, 2026, the Company had advanced $3.10 million to the seller. The total contractual purchase price is $4.85 million, payable in five installments, comprising an initial installment of $1.17 million followed by four equal installments of $920,000 each. The advance represents partial consideration paid toward the acquisition of the domain name and is not interest-bearing.
Under the terms of the agreement, the Company has the right to continue using the domain name pursuant to an existing license arrangement during the installment period. Legal ownership and registration of the domain name will transfer to the Company within seven days after payment of the fifth and final installment.
I believe that the $3.10 million on page F-19 is actually a typo, given that on page F-29, it says $3.01 million. And, if one does the math, $1.17 million + $0.92 million + $0.92 million = $3.01 million (leaving 2 more payments to reach $4.85 million).
This demonstrates the enormous value of short memorable domain names.