Grove.com domain name acquired for $873,000 in 2019 by Grove Collaborative

In December 2021, Grove Collaborative announced their intention to go public via a SPAC. While Grove operates from the Grove.co domain name, they also own the elite one-word dot-com Grove.com (which simply redirects to their .co). Are we able to determine the acquisition cost of that  domain name?

As an aside, this domain name movement had been noticed in 2020 by Jamie Zoch, as noted on Twitter:

A recent SEC filing disclosed (on page F-26) the “purchase of intangible assets” in the amount of USD $873,000 in 2019. This was atypical, as there were no similar purchases in 2020 or 2021.

Using the WHOIS history at DomainTools.com, we can confirm that the grove.com domain name used to be owned by “The Grove Consultants” in 2019. But, the domain name then went into WHOIS privacy. Using Archive.org, we can see that the Grove Consultants changed their domain name to “TheGrove.com” in late 2019. By the start of 2020, the domain name’s redirection changed, so that it redirected to Grove Collaborative’s grove.co website instead.

Thus, I believe it’s safe to conclude that Grove Collaborative acquired the Grove.com domain name for USD $873,000 in 2019, albeit with a transition agreement so that the prior owners could redirect the domain name for a period of time. By 2020, the transition agreement had concluded.

ASAP.com and related domain names acquired for $3,006,000 by Waitr

In December 2021, Waitr Holdings disclosed that they were rebranding, and had acquired the ASAP.com domain name. This was noted on Twitter by Elliot Silver (and others):

This week, Waitr’s annual report disclosed that the acquisition cost of those domain names was USD $3,006,000. This appeared on pages 53, F-6 and F-22 of the SEC filing.

Normally, DNJournal doesn’t chart transactions where the purchase price is for multiple domain names (unless the value assigned to each domain name is known). However, given that the primary domain name that was acquired was ASAP.com, with the other related domain names not even mentioned in the SEC filings, I think it’s safe to conclude that the other domain names held negligible value.

Galaxy Digital acquired the Galaxy.com domain name for $1.8 million

[UPDATED AGAIN ON JANUARY 31, 2022:  After further information from the buyer’s broker, it turns out that USD $1.8 million was indeed the amount received by the seller of the Galaxy.com domain name. Any additional fees that changed hands between the buyer and the buyer’s broker are more properly characterized as “success fees.”]

[UPDATED ON JANUARY 30, 2022: Based on additional information from the buyer’s broker, it’s now unclear whether the transaction price for the Galaxy.com domain name was USD $1.8 million, so we’ve adjusted the headline and text below accordingly.]

A new SEC filing by Galaxy Digital has disclosed that they purchased a domain for USD $1.8 million last year. See page F-25 of the filing, which states:

During the third quarter of 2021, the Company purchased a website domain name for $1.8 million.

While the SEC filing didn’t reveal the actual domain name, Galaxy.com was the likely candidate for the domain name upgrade, given that their current primary domain name is GalaxyDigital.io. The Galaxy.com domain name is under WHOIS privacy, which doesn’t assist us in proving the ownership of that domain. And there is no active website at present for Galaxy.com. However, there are other clues which point to Galaxy Digital as the new owner of the Galaxy.com domain name.

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Forge.com domain name acquired for $2.2 million by Forge Global

Forge Global, a private securities marketplace, revealed in a recent SEC filing that it had acquired the forge.com domain name in the third quarter of 2021 for USD $2,202,000. This was documented on pages F-96 and F-97 of the filing.

Forge Global announced in September its intention to go public in a $2 billion SPAC deal.

Did TransferWise pay $2 million to acquire and rebrand to the Wise.com domain name?

It has been previously reported by others that the money transfer service TransferWise rebranded to Wise, and acquired the Wise.com domain name in 2020. The transaction price for the domain name had not been made public at the time. However, a recent prospectus by Wise can shed some light on the deal.

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