In March 2024, JMB acquired $8.5 million of intangible assets that included’s domain name

From page 29 of the A-MARK PRECIOUS METALS, INC. SEC filing of today:

In March 2024, JMB acquired $8.5 million of intangible assets that included’s domain name.

Normally, given the widespread parasitic “journalism” in the domain name industry, I’d have kept this SEC filings research to myself. But, since it was widely known that had changed hands, it was trivial to setup a RSS feed for the SEC filing, to monitor the upcoming financial statements for this tidbit.

If one scrolls down to page 30 of that same SEC filing, one will note that there’s an entry of $8,515,000 for “domain name”, which appears to correspond to the transaction. domain transaction documented in SEC filing domain name transaction documented in SEC filing, from page 30 of

As per the original press release, the seller was advised by Andrew Miller of Hilco Digital Assets. and domains change hands for $1,365,000 and $900,000 respectively in bankruptcy auctions

Happy Good Friday and Easter to those Christians who are celebrating their holiest days of the calendar this long weekend (Greek Orthodox Christians like myself will need to wait until May this year!).

As I’ve noted before, I don’t appreciate parasitic folks who are seeking to steal eyeballs and traffic for themselves, rather than simply retweeting the original posts! So, I continue to be “on strike” in relation to the substantial work I do (and continue to do, but not publicly report) to discover previously undocumented significant domain name transactions through financial statements. I expect those parasites will once again keep on trying to steal eyeballs and traffic for themselves, instead of simply retweeting the original research/tweets,  despite this statement.

That being said up front, today I noticed an interesting tweet/post on Twitter/X by Joshua Schoen, that he made on March 27, 2024 noting that the domain name had changed hands in a bankruptcy auction.

It took me but a few moments to look up the public docket of that bankruptcy, which documents transactions for both the elite and domain names, that were overseen by Hilco Streambank. Given that these transactions were documented in public court filings, it’s unclear why Hilco Steambank didn’t simply report the numbers themselves, to save everyone (i.e. “everyone” meaning diligent folks like me, or rather, just me, since others didn’t actually put in the work to find this – I alone did!) some time and effort.

On page 3 of Docket Entry #555 (filed March 25, 2024), (yes, I like to show my work and process, unlike low-life bottom-feeding parasites who simply show the results, and pretend that they found the numbers themselves!), it notes:

A. The domain name assets were acquired by Shift Canada for $1,365,000.00;

and also that:

B. The Assets were acquired by Primera for $900,000;

There were also some other lots that are of no interest to those reading this blog, who care about high value transactions. But, let’s dig even further. If we read Docket Entry #445 (filed February 9, 2024), there’s a 200 page declaration which further documents the transactions. Exhibits B and C contain the full details of each transaction, via the executed asset purchase agreements.

The 74th and 75th page of the full PDF (i.e. Schedule  1.3 of Exhibit B) notes that there are additional domain names in the transaction (e.g.,,, etc.). There were also some social media accounts as part of the deal, as noted a few pages later. typically will not chart transactions of multiple domain names, given that one can’t technically attribute the entire value to just a single domain name. That was the case for the $9 million domain name, which I documented in April 2017. But, we know that the buyer was ultimately forced to buy everything (since the bankruptcy auction is structured as lots), and that it was ultimately just after the domain name. Most of the rest is of negligible value, or even a liability, rather than an asset (many of those minor domain names should be dropped, as they’re not worth the renewal costs!).

Similarly, for,  the list of other domain names included as part of the transaction can be seen in Schedule 1.3 of Exhibit C, on the 106th page of the full PDF, with such “gems” as and (LOL!). Similarly, a few pages later notes there’s a Twitter account included too.

My comments above in relation to the deal would also apply to the transaction. We know that the buyer was ultimately forced to buy everything (since it was structured in lots), and that it was ultimately just after the domain name.

In conclusion, I would attribute 100% of the two transactions to just the main domain names involved. Thus, as per the headline, I would argue that was acquired for $1,365,000 and that was acquired for $900,000.


But wait, there’s more! In July 2020, I uncovered the fact that the Shift.c0m domain name was acquired for $385,000 in December 2015:

This bankruptcy auction is a reminder that elite domain names are assets. Even if a business fails, these assets can be liquidated, sometimes even for more than they were acquired.


Vivid Seats will acquire deal as part of their transaction

I continue to not disclose new and significant domain name transactions that I’ve discovered via SEC filings research, due to parasites who do not properly cite that research and/or make copycat articles to generate pageviews and eyeballs for themselves. Instead of simply retweeting and linking to the original research itself, so that the original researchers receive the full credit and attention for their work, these parasites want a piece of the action without putting in the hard work themselves.

I continue to invest the time to research for myself, though. While researching other transactions, I stumbled across a tidbit related to an older public transaction, though (which is thus not a “new” transaction).

As some folks might remember, I broke the news about the USD $90 million deal, tweeting on November 6, 2015:

This was uncovered before I launched this blog, and was written about on TheDomains, DNJournal, and elsewhere.

Fast forward to November 2023, when Vivid Seats announced the acquisition of for USD $240 million. This was widely reported, and of course isn’t a “pure” domain name deal (given that is a developed website) however most people simply focused on, and ignored the fact that (worth far more than as a domain name name) was part of the deal!

How do I know this? The key tidbit was buried in a SEC filing made by Vivid Seats this week, where they disclosed:

“In 2005, the Company entered into an agreement for use of an internet domain name with an unrelated party. Under the terms of the agreement, the Company is obligated to pay approximately $2,500,000 per year until the agreement expires in 2040. The Company has the option to terminate the agreement at any time, provided they operate the domain for a period of thirty days after termination.” (page 15)

What they’re describing is the ongoing deal! Here were the terms of that deal as discovered in 2015:

Note 7. Purchase Obligation

In June 2005,, LLC entered into an agreement for the purchase of The agreement specified that a $12,000,000, one-time payment be made upon execution of the agreement along with monthly payments of approximately $83,000 for 36 months, $125,000 for the next 60 months, and then $208,000 for the next 36 months. Per the terms of the agreement, after June 30, 2016, following the 132 initial monthly payments,, LLC in its sole discretion may terminate the agreement and forfeit the domain name. If, LLC chooses not to terminate the agreement, they will continue making the monthly payments of approximately $208,000 until June 30, 2040, at which time the seller will transfer the domain name to, LLC without further payment or cost to, LLC. (from Note 7 on page 13 of SEC filing)

$208,000 per month (the amount of the payments after June 30, 2016) equals $2,496,000 per year, which is “approximately $2,500,000” as per the Vivid Seats filing this week.

Is there any other evidence that shows is still operating There sure is! Let’s do some sleuthing, since they don’t make it too obvious from the actual websites themselves:

(a) The “A” record (the IP address where the domain name’s website is hosted) for is (using the Google Admin Toolbox) is for and for, which are nearly identical (same hosting provider, and IP address block).

(b) The “CNAME” records for each domain with a “www” subdomain are:

(i) for
(ii) for

indicating that they’re using the same content delivery networks (subdomains of

(c) while the visual styles of the two websites are a bit different, their terms of service pages are nearly identical! Using a text comparison tool, one can copy the terms of service from:


and compare the two. Every “” was changed to “”, and the address/contact info was changed too.

(d) Or perhaps most simply, they disclose in Section 19 of the above terms that the “Nevada Seller of Travel Registration No” is 2003-0113, the same registration number on both sites!

(e) Going back to this week’s SEC filing, pages 5 and 7 also mention “, LLC“. I suppose that makes things definitive!

June 30, 2040 is 16 years and 7 months away. Thus, at $2.5 million/year, Vivid Seats will need to pay approximately $41.5 million over that period in order to finally own the domain name.  Approximately $48.5 million has already been paid towards the domain name, far surpassing the $30 million dealHopefully Ron Jackson of DNJournal will still be with us in 2040 so that he can officially “chart” the $90 million transaction, although I suspect that it might not be the highest public reported domain name deal on that date….we shall see.

If $2.5 million per year is a feasible investment for a company to lease a domain name, for a company worth a mere $240 million, how much can much larger enterprises justify investing to capture the enormous economic benefits that flow from owning elite domain names? Instead of leasing the domain name over 35 years, what’s the value of a lump sum one-time all cash payment? Research the “relief from royalty method” of valuation, and you will find the answer.

In conclusion, elite domain names continue to be extremely valuable, as demonstrated by the ongoing lease of the domain name, an important piece of the transaction that few have picked up on.

New owner of elite domain name appears to be Enterprise Holdings (not Exxon Mobil)!

Several weeks ago, I noticed that the elite 2-letter dot-com domain name had changed hands, with the “WHOIS” information of MarkMonitor’s stealth acquisition unit:

I’ve been monitoring that domain since that time, and it appears that Exxon Mobil is NOT the new owner of the domain name!

Instead, using the “dig” tool to view the TXT records for the domain name, I saw that they finally came alive very recently, with values for the SPF records (which relate to email) of:

“v=spf1 ip4: ip4: ip4: ip4:208.18” “5.235.45 ip4: ip4: ip4: ip4:” “24 ip4: ip4: ip4: ip4:” “8 ip4: ip4: ip4: ip4: ip4:19” “ ip4: ip4: ip4: ip4:” “49 ip4: include:mail” “ ?all”

and the MX records (for delivery of email) have delivery of email to the server:

Using the “Reverse MX” tool at WhoisXMLAPI, I noticed that there were only 70 records, and they’re all related to Enterprise Holdings, which owns brands like Alamo, National, and of course Enterprise. According to their website, they’re the 9th largest private company in the USA, with $30 billion in revenue for 2022, and 80,000 global employees.

They own the 3-letter domain name “” (which presumably is the “ehi” in “”!!), and it turns out that the SPF records for (using the “dig” tool) are:

“v=spf1 ip4: ip4: ip4: ip4: ip4: ip4:″ ” ip4: ip4: ip4: ip4: ip4:″ ” ip4: ip4: ip4: ip4: ip4: ip4: ip4: ip4:″ ” ip4: ip4: ip4: -all”

which nearly matches those for “”. [It appears someone botched the “copy and paste” of’s records, as some values appear to have been split by mistake, e.g. it should be “”, as in the one for, but instead it was “include:mail” and “”). Same mistake for some of the IP addresses, e.g “ip4:208.18” “5.235.45” should be “ip4:”]

Thus, while we wait for a live website to provide absolute confirmation, we can conclude with a high degree of confidence that Enterprise Holdings is the new owner of the domain name. Perhaps this will be used for a rebranding of the company (instead of “Holdings”, the “M” might stand for “Mobility” as they describe themselves as a leader in transportation and mobility).

Banxa announces AUD $3 million sale of crypto-related domain names, with more to come

Publicly-listed Banxa has announced the sale of AUD $3 million worth of crypto-related domain names to Independent Reserve (an Australian crypto exchange). 1 $AUD is worth approximately USD $0.67 at the time of this post.

Continue reading “Banxa announces AUD $3 million sale of crypto-related domain names, with more to come” domain name acquired by Hubspot for $10 million

[NB: As I’ve noted on Twitter,

I don’t appreciate folks who are not citing my work. So, I’m “on strike”. That being said, I’ll make an exception for an eight-figure domain name transaction.]

Hubspot disclosed in a SEC filing (see p. 20) that they acquired the domain name for USD $10 million:

In the three months ended June 30, 2022, the Company purchased the rights to the domain name “” for $10.0 million.

I’d write a longer analysis, but as I said, I’m on strike. People should appreciate that very few are actually doing original research. If you use their hard work , then you should cite and link to it, rather than just taking the results of that research to generate page views, attention, or advertising revenue (remember, this site has no ads). Don’t be a parasite or a ‘taker’. Be a giver.

There’s an important ICANN comment period about transfers policy, where I’ve asked for a deadline of mid-September in order to complete my own comments in a thorough manner. Ensuring domain names aren’t stolen should be everyone’s priority, but that working group would lower security by eliminating an important safeguard (namely the ability to “NACK” a transfer before it has completed). The Internet Commerce Association submitted a comment a couple of days ago,  echoing some of the concerns I expressed on my blog. But, my concerns and comments go far deeper, and I need the time to write them all up.

If you appreciate this work, why don’t you take a moment and contact them to reiterate the need for a mid-September deadline? (see their contact info in my previous blog post here)

Update: Elliot Silver reported on the change of ownership of of the domain name in an April blog post (although, at the time the price was not known). DomainGang also recently reported on a matching TM filing. (these articles didn’t impact my research, but are worth mentioning regardless) domain name acquired for $873,000 in 2019 by Grove Collaborative

In December 2021, Grove Collaborative announced their intention to go public via a SPAC. While Grove operates from the domain name, they also own the elite one-word dot-com (which simply redirects to their .co). Are we able to determine the acquisition cost of that  domain name?

As an aside, this domain name movement had been noticed in 2020 by Jamie Zoch, as noted on Twitter:

A recent SEC filing disclosed (on page F-26) the “purchase of intangible assets” in the amount of USD $873,000 in 2019. This was atypical, as there were no similar purchases in 2020 or 2021.

Using the WHOIS history at, we can confirm that the domain name used to be owned by “The Grove Consultants” in 2019. But, the domain name then went into WHOIS privacy. Using, we can see that the Grove Consultants changed their domain name to “” in late 2019. By the start of 2020, the domain name’s redirection changed, so that it redirected to Grove Collaborative’s website instead.

Thus, I believe it’s safe to conclude that Grove Collaborative acquired the domain name for USD $873,000 in 2019, albeit with a transition agreement so that the prior owners could redirect the domain name for a period of time. By 2020, the transition agreement had concluded. and related domain names acquired for $3,006,000 by Waitr

In December 2021, Waitr Holdings disclosed that they were rebranding, and had acquired the domain name. This was noted on Twitter by Elliot Silver (and others):

This week, Waitr’s annual report disclosed that the acquisition cost of those domain names was USD $3,006,000. This appeared on pages 53, F-6 and F-22 of the SEC filing.

Normally, DNJournal doesn’t chart transactions where the purchase price is for multiple domain names (unless the value assigned to each domain name is known). However, given that the primary domain name that was acquired was, with the other related domain names not even mentioned in the SEC filings, I think it’s safe to conclude that the other domain names held negligible value.