UPDATE: May 17, 2025
In a very recent SEC filing, Grove Collaborative explicitly listed the Grove.com domain name with a value of USD $656,000 (see page 16). This differs from the prior value of USD $873,000 that was inferred in the original version of this article.
Thus, it is best to revise the value of the transaction using the newly uncovered disclosure.
While I continue to discover previously unreported domain name transactions in public financial statements, I am mostly refraining from posting new articles due to the widespread and repeated parastic copycat “journalism” in the domain name industry. To understand why parasitic “journalism” is harmful, see this document by Grok, or this document by ChatGPT.
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