A recent SEC filing has revealed that the Better.com domain name was acquired in April 2015 for USD $1,820,000.
Digital lender Better.com is going public via SPAC, in a deal that would value the company at $7.7 billion, the firm said in May. As part of that process, it makes public disclosures to investors via the SEC’s EDGAR system. This transparency permits researchers to find historical domain name transactions that had been unreported, as I’ve discussed previously.
Page F-95 of the SEC filing discloses the details of the domain name acquisition:
In April 14, 2015, the Company entered into an agreement with a third-party to purchase all rights necessary to use the web domain name better.com. The purchase price for the domain name was $1.8 million.
That text rounded the value to the nearest $100,000. However, the table above that text on the same page is more precise, noting that the actual book value of the Better.com domain name is $1,820,000.