In December 2021, Waitr Holdings disclosed that they were rebranding, and had acquired the ASAP.com domain name. This was noted on Twitter by Elliot Silver (and others):
"Additionally, we are excited to share that in accordance with our previously announced rebranding strategy, we have acquired the "https://t.co/5DWdXlgXyn" domain name and reserved the Nasdaq trading symbol "ASAP." https://t.co/vAUP42A9tw via @Yahoo
— Elliot Silver (@DInvesting) December 17, 2021
This week, Waitr’s annual report disclosed that the acquisition cost of those domain names was USD $3,006,000. This appeared on pages 53, F-6 and F-22 of the SEC filing.
Normally, DNJournal doesn’t chart transactions where the purchase price is for multiple domain names (unless the value assigned to each domain name is known). However, given that the primary domain name that was acquired was ASAP.com, with the other related domain names not even mentioned in the SEC filings, I think it’s safe to conclude that the other domain names held negligible value.