domain name acquired by Hubspot for $10 million

[NB: As I’ve noted on Twitter,

I don’t appreciate folks who are not citing my work. So, I’m “on strike”. That being said, I’ll make an exception for an eight-figure domain name transaction.]

Hubspot disclosed in a SEC filing (see p. 20) that they acquired the domain name for USD $10 million:

In the three months ended June 30, 2022, the Company purchased the rights to the domain name “” for $10.0 million.

I’d write a longer analysis, but as I said, I’m on strike. People should appreciate that very few are actually doing original research. If you use their hard work , then you should cite and link to it, rather than just taking the results of that research to generate page views, attention, or advertising revenue (remember, this site has no ads). Don’t be a parasite or a ‘taker’. Be a giver.

There’s an important ICANN comment period about transfers policy, where I’ve asked for a deadline of mid-September in order to complete my own comments in a thorough manner. Ensuring domain names aren’t stolen should be everyone’s priority, but that working group would lower security by eliminating an important safeguard (namely the ability to “NACK” a transfer before it has completed). The Internet Commerce Association submitted a comment a couple of days ago,  echoing some of the concerns I expressed on my blog. But, my concerns and comments go far deeper, and I need the time to write them all up.

If you appreciate this work, why don’t you take a moment and contact them to reiterate the need for a mid-September deadline? (see their contact info in my previous blog post here)

Update: Elliot Silver reported on the change of ownership of of the domain name in an April blog post (although, at the time the price was not known). DomainGang also recently reported on a matching TM filing. (these articles didn’t impact my research, but are worth mentioning regardless)